Announcing Branch Analyzer!       You now have access to Callahan's latest deposit market share analysis resource! Discover the competitive landscape within your branch market(s). Make more informed decisions to enhance branch performance in today’s rapidly changing financial services market. Includes all FDIC insured bank branches and their latest reported deposits.          Preview Branch Analyzer

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This Week's Hot Topic:      Credit Card Portfolio   Check out the following related CU Analyzer performance charts with today's featured credit union.

Callahan Peer Rating  Performance Analysis FAA’s members have an average credit card balance above that of the peer group. This may be attributed to a successful pricing strategy or an effective rewards programs. The credit union should review these results along with the losses associated with your program to ensure that you are sustaining profitability. Ratio Definition Chart Detail & Options Add Comparables

Callahan Peer Rating  Performance Analysis FAA has credit card balances that are above the peer average. The credit card program likely has desirable characteristics for this highly competitive market. While total credit card loans outstanding is an important measure, it is influenced by the size of the credit union's membership. Portfolio growth, membership p... Full Analysis Ratio Definition Chart Detail & Options Add Comparables

Callahan Peer Rating  Performance Analysis FAA has a credit card penetration rate similar to the peer group but there are likely to be growth opportunities in the program. A targeted marketing campaign for new credit card accounts could be useful. Ratio Definition Chart Detail & Options Add Comparables

Callahan Peer Rating  Performance Analysis FAA is doing a good job managing the risk in its credit card portfolio compared to its peer credit union. If your program is profitable the credit union may have the capacity to assume additional risk. Ratio Definition Chart Detail & Options Add Comparables

Callahan Peer Rating  Performance Analysis FAA has losses in its credit card program similar to the peer group. If the program is seeing excellent earnings, then this rating is no problem. However, if the program is under performing, than FAA needs to focus on a stronger collection effort and tighter underwriting standards. Ratio Definition Chart Detail & Options Add Comparables