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Peer Ranking: |
Performance Analysis:
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Formula Definition
Average relationship per member reflects how much the retail member is utilizing the credit union’s share and loan products. The credit union’s pricing strategy, underwriting policies, product mix, and the effectiveness of service levels and sales culture contribute to this performance measure. In addition, the makeup of the field of membership and current economic environment can have an impact. Factors that can contribute to higher share and loan balances include offering products at competitive rates, a more affluent membership, and offering a variety of loan and deposit products. The credit union’s ability to market and sell loan and deposit products can also have a measurable impact on the average relationship per member. |
| Note:The
star ratings and accompanying text are based on percentile rankings within a
peer group. However, the peer average displayed in the chart is calculated as
the weighted average (the mean) of the peer group. Therefore, it is possible
that the star ratings and text may at times not correlate what is being
displayed on the graph. This would be the case when the average of the peer
group varies measurably from the 50th percentile ranking (the median) within
the peer group.
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Callahan & Associates, Inc
1001 Connecticut Avenue, NW, 10th Floor, Washington, D.C. 20036
Phone: 1-800-446-7453, 202-223-3920
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